Shadow Software's AI growth blog — AEO & SEO strategy, cold email tactics, B2B lead generation, and AI answer engine visibility.
Most sites are technically invisible to AI answer engines. This guide covers the exact configuration — crawlers, schema, SSR, llms.txt — needed to be AI-ready in 2026.
Read MoreAEO, GEO, and SEO are three distinct search strategies with overlapping but different goals. Here's what each means and which one your business should prioritize in 2026.
Read MoreVoice search and conversational AI queries require a different content structure than typed search. Here's how to optimize for natural language in AEO in 2026.
Read MorePublishing more content no longer drives SEO results. In 2026, depth — comprehensive, answer-first, regularly refreshed content — outperforms volume by a wide margin.
Read MoreAI citation rate measures how often AI systems cite your content as an answer source. It's the most important new SEO KPI in 2026 — here's how to track it.
Read MoreBrand mentions, citations, and entity authority are outperforming traditional link signals in AI search. Here's the data and what to do about it in 2026.
Read MoreSearch visibility in 2026 means ranking across Google, ChatGPT, Gemini, Perplexity, and voice assistants simultaneously. Here's the unified optimization strategy.
Read MoreIntent clusters beat keyword targeting in 2026. Learn how to architect content around real user intent to win AI citations and traditional rankings simultaneously.
Read MoreE-E-A-T signals — Experience, Expertise, Authoritativeness, Trustworthiness — are the top ranking and citation factors in AI search. Here's what actually works.
Read MoreStructured data is the technical backbone of AEO. This playbook covers the schema types that most reliably drive AI citations and SERP features in 2026.
Read MoreZero-click searches now dominate SERPs. Learn how to capture brand authority, AI citations, and visibility even when no one clicks your link.
Read MoreAnswer Engine Optimization (AEO) is replacing rank #1 as the top goal in 2026. Learn what AEO is, how it works, and how to implement it.
Read MoreCold email deliverability determines whether your emails reach the inbox or the spam folder. Here is the exact infrastructure setup that achieves 95%+ inbox placement for B2B cold email campaigns.
Read MoreStructured data (JSON-LD schema) is the single most important technical change you can make to rank in AI search results. Here is exactly what to implement and in what order.
Read MoreProgrammatic SEO uses templates and data to publish thousands of optimized pages automatically. Here is how it works, when to use it, and how to avoid the quality traps that get sites penalized.
Read MoreAI cold email consistently outperforms manual outreach on reply rate, cost per lead, and scale. Here is a direct comparison with real data on what actually drives B2B replies.
Read MoreTopical authority is how Google and AI engines decide which sites to trust on a subject. Here is exactly how to build it systematically and outrank competitors who have a years-long head start.
Read MoreAI answer engines now answer questions before users click. Here is exactly how to structure your content so ChatGPT, Perplexity, and Google SGE cite your brand instead of your competitors.
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